Cohort 07 · Applications open

7 of 20 seats left

Post with a plan.
Get paid properly.

I work with creators who have 10K to 250K followers and a sneaking suspicion they are worth more than they are charging. Six months, one on one, and a business that finally runs on something other than hope.

“The single best money I have spent on my career, and I bought a ring light twice.”Lena V., 96K followers

Maya Reyes filming content with a camera on a tripod in a bright studio

Maya Reyes, founderFilmed at home, Ojai

Creators coached 1 on 1
180+
Creators coached 1 on 1
Brand deals closed by clients
$4.2M
Brand deals closed by clients
Land a paid deal in 90 days
87%
Land a paid deal in 90 days

No. 01 · The honest truth

You do not have a talent problem. You have a business problem, and nobody ever taught you the business part because they were all busy teaching hooks.

The last six years of my life have been one long study of what separates creators who make money from creators who make content. It is almost never talent. It is positioning, pricing, and the boring systems nobody wants to film themselves building.

The problem

Any of these sound like your Tuesday?

  • 01

    You post every single day and still cannot say what your account is actually for.

  • 02

    Brand deals pay you in gift product, and you say yes because the alternative feels like nothing.

  • 03

    You bought a course about content once. It is 87 percent finished, like everything else.

  • 04

    Your follower count grows and your income somehow stays exactly the same.

If you nodded at two or more, keep reading. If you nodded at all four, we should probably talk this week.

No. 02 · The program

Six months, four chapters

One on one, no group calls, no recycled modules. Every chapter ends with something real in your hands, not a certificate for your wall.

IWeeks 1 to 4

Positioning

We figure out what you actually sell and who is already looking for it. By the end of month one you can say what you do in one sentence and a stranger instantly gets it.

You leave with a rewritten bio, a niche you can defend, and one sentence that sells.

IIWeeks 5 to 8

The content system

A repeatable way to make three weeks of content in one focused day, so posting stops being a daily panic. Same voice as always, just on purpose instead of by accident.

You leave with your own editorial calendar and a batching day that fits your life.

IIIWeeks 9 to 14

Offers and brand deals

Rate cards, pitch templates, and negotiation scripts you can actually use without cringing. We draft your first real offer together and pitch real brands together.

You leave with a rate card, a pitch deck, and your first negotiated deal.

IVWeeks 15 to 24

Scaling without burning out

Hiring your first editor or VA, building a simple funnel, and setting the boundaries that keep this sustainable. The goal is a business that survives you taking a week off.

You leave with your first hire, working systems, and a calendar with rest in it.

No. 03 · Proof

Proof, not promises

Three of this year, out of 180 total. Numbers shared with permission, and yes, they all still post like humans.

Sofia L.Beauty · 41K to start

186Kfollowers in 9 months

First paid deal at $18K, then three more that quarter

“I had a rate card in week nine. My old manager never even asked if I had one.”

Marcus W.Fitness · 74K to start

$21Kaverage monthly revenue

Quit his warehouse job at month seven

“The content batching day changed everything. I got my evenings back.”

Elena R.Food · 128K to start

$6Kaverage deal size, up from gifted

Turned down a bad exclusivity clause with her new scripts

“I used to say yes to everything. Now brands come to me with real budgets.”

No. 04 · Your coach

Maya Reyes laughing during a coaching call in her studio

Between calls, TuesdayOjai, California

The person on the other end

I spent four years as a talent manager watching brilliant creators accept terrible deals because nobody had told them what they were worth. I got tired of watching it happen, so I switched sides of the table.

Now I coach twenty creators at a time, personally, for six months each. No team of juniors, no course platform, no upsell ladder. You get me, my templates from six years of deals, and my honest opinion about your content even when it stings a little.

I live in Ojai with two dogs who bark at delivery trucks and nothing else. My own account has 340K followers, which took years and a lot of deleted drafts, and I still write every post myself.

  • 2019Quit talent management to coach creators full time
  • 180+Creators coached, most between 10K and 250K followers
  • $4.2MBrand deals my clients have closed since 2019
  • 20Seats per cohort, so it stays actual coaching

Maya

Creators coached since 2019
180+
Creators coached since 2019
Land a paid deal inside 90 days
87%
Land a paid deal inside 90 days
Of working together, start to finish
6 mo
Of working together, start to finish

No. 05 · The gate

A filter, on purpose

This is probably for you if

  • You have 10K to 250K followers and real engagement, not bought ones

  • You treat creating like a job you want to keep, not a hobby you tolerate

  • You want honest feedback more than you want applause

  • You can invest time and money into making this an actual business

Save us both the time if

  • You want a follower bot, a growth hack, or a secret loophole

  • You are looking for the cheapest option and will compare it to a $97 course

  • You are not willing to post less and sell more

  • You want someone to do the work for you. That is called an agency.

I turn down roughly half the applications I read. It is not personal, it is just that coaching only works when both sides actually believe it will.

No. 06 · The investment

Said out loud

$6,500Or 3 monthly payments of $2,300

  • Six months of 1 on 1 coaching with Maya directly
  • A 60 minute strategy call every single week
  • Voice access to Maya on WhatsApp, Monday to Friday
  • Your rate card, pitch deck and negotiation scripts, built together
  • A full content system you can run without her
  • Lifetime access to the client network, 180 creators deep

Twenty seats per cohort, and seven are left for October. If that number made you flinch, this is probably not your season, and I would rather you hear that from me than from your bank account.

Apply for a strategy call

The call is free. The application takes four minutes.

No. 07 · The application

Why an application and not a buy button

I read every application myself, usually with coffee, and I reply within 48 hours either way. If it looks like a fit, we book a free strategy call and talk about your next twelve months, no pitch.

If it is not a fit, I will tell you honestly and point you toward something better suited, even if that something is not mine.

Four minutes to fill out. Roughly half get a yes. Those odds are better than most things in this industry.

Read by Maya. Never sold, never added to a list.

No. 08 · Questions

Asked often

Anything else, DM me on Instagram. I answer slowly but I answer myself.